Lucky Brand Dungarees, Inc.

Senior Merchant - Women's Wholesale

Country – State – City US-CA-Los Angeles
Job ID
Location: Company
Corporate Lucky Office - Santa Fe
Other - Not Classified - Other


Lucky Brand is true blue American. Born and bred in Los Angeles, Lucky shipped its first pair of vintage-inspired jeans in 1990 and quickly became known as a pioneer and innovator in the world of modern denim. Synonymous with the easy Southern California lifestyle and the fearless American spirit, Lucky Brand creates great fitting, good quality, distinctively Lucky jeans and fashion that works with the American lifestyle. Our collections are carried at better department and specialty stores and over 200 of our company-owned stores across the U.S.A., as well as online at


Rooted in Americana, Lucky Brand is inspired by active Californian types like surfers, cowboys, artists, musicians, and photographers, as well as anyone who embodies our fun-loving, friendly vibe.


The Senior Merchant will drive the execution of a balanced seasonal product line, collaborate with cross-functional teams to create a cohesive, well-priced seasonal collection in order to hit sales and merchandising deliverables as set by Division.

  • Provide expertise in customer and competitor intelligence. Repositions line plan with market-specific requirements, selects the local line from the regional line and develops local assortments from the regional line.
  • Reviews sales performance and market data and creates actionable insights that inform the line plan
  • Interprets and applies customer and competitor intelligence in the line plan creation
  • Understands local market to provide targeted consulting and to obtain additional competitive and consumer intelligence in order to better understand & react to the local marketplace
  • Assists in creation of the category line plan with market-specific requirements
  • Provides competitive analysis, performance data, marketplace trends and seasonal requirements to inform the regional/global line architecture
  • Assists in creation of seasonal line plan to include product assortment, suggested pricing strategies, product line volume & profit guidance, margin targets, growth opportunities, and transition plans
  • Assists in building local assortment off the regional lines that meet consumer and customer needs to drive profitability
  • Evaluates what is working effectively or not and adapts with the necessary changes
  • Fosters intra-regional learning and innovation
  • Assists Merchant/Buyer in driving brand equity through the identification of consumer/channel relevant product
  • Works with sales, demand planning and customer(s) to help insure regional financial targets are achieved
  • Monitors demand planning metrics
  • Consults with affiliates as necessary to resolve potential order and delivery issues
  • Monitors sell-in and sell-thru and provides timely updates and analyses
  • Assists in inventory, open to buy and forecasting responsibilities
  • Collaborates with cross-functional partners to execute the brand vision with customer/accounts on-floor


  • •Bachelor's degree
  • Minimum 3 years direct merchandising experience working at an apparel manufacturer or marketer
  • Proficiency with MS Office applications (Word & Excel) Additional Qualifications
  • Experience analyzing, interpreting and applying selling/consumer data to product brief
  • Track record of building profitable assortment plans
  • Skill at cross-functional influence to drive profitability
  • Ability to communicate effectively through market brief
  • Experience working with accounts or retail stores to deliver profitable and relevant assortment


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