Lucky Brand Dungarees, Inc.

Lead Copywriter

US-CA-Los Angeles
Job ID
22254
Corporate Lucky Office - Santa Fe
Category
E-Commerce - Other

Overview

Lucky Brand is true blue American. Born and bred in Los Angeles, Lucky shipped its first pair of vintage-inspired jeans in 1990 and quickly became known as a pioneer and innovator in the world of modern denim. Synonymous with the easy Southern California lifestyle and the fearless American spirit, Lucky Brand creates great fitting, good quality, distinctively Lucky jeans and fashion that works with the American lifestyle. Our collections are carried at better department and specialty stores and over 200 of our company-owned stores across the U.S.A., as well as online at LuckyBrand.com. 

Rooted in Americana, Lucky Brand is inspired by active Californian types like surfers, cowboys, artists, musicians, and photographers, as well as anyone who embodies our fun-loving, friendly vibe.

 

 

Responsibilities

ROLE

This position will partner with the Creative Director and key creative and marketing members of the organization to create brand-right copy for all facets of the Lucky Brand company, including print, in-store signage, and digital assets.

 

RESPONSIBILITIES

  • Be the voice of the brand through directing and writing on-brand copy that communicates who the brand is and how it feels toward product and trend.
  • Manage copy team
  • Align projects and objectives with the direction and strategy of marketing initiatives to maintain a consistent voice throughout all customer-facing marketing avenues
  • Assist in branded marketing messages per campaign, season, and delivery
  • Develop key messaging for print and digital, including direct mail pieces, in-store signage, design books, product knowledge books, catalog, site assets, and email blasts which communicate the seasonal big ideas
  • Partner with marketing, design, and merchandising teams, as well as the Creative Director to create omni-channel copy reflective of the seasonal messaging
  • Work with PR to develop press releases, branded event collateral, and talking points for press previews
  • Create stories and copy for denim collections, product hangtags and trim, fabrications, and special collaborations
  • Must have experience writing copy for an Ecommerce site/online resource

  • Proficient in Microsoft Office

Qualifications

  • Minimum 4 years experience copywriting in a corporate environment, ad agency or design firm
  • BA required (Degree in Literature, Creative Writing preferred)
  • Must have experience writing copy for an Ecommerce site/online resource
  • Previous experience within Retail space preferred
  • Proficient in Microsoft Office
  • Ability to create content that will engage the consumer in new ways

 

Physical Capabilities:

  • Visual acuity
  • Sit for extended periods of time in one position
  • Possess normal manual dexterity and hand-eye coordination

 

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Lucky Brand is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

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